Did you know that you can start planning for wealth in 3 easy steps? Don’t worry, you don’t need to have run a business before to do it. You can get there in days and then focus on making money.
We’re going to show you how easy planning can be. You’ll reduce your risk and increase your chances of success and wealth.
We see so many businesses starting without a business plan. In fact, just last week we were helping a small retail business that was struggling. Guess what? They didn’t have a plan.
Without a decent plan your risk level just shot up through the roof. Actually, stop right here and answer this. Would you set off on a 25 mile hike across dangerous and cold territory with no map or preparation? Of course not. So you wouldn’t start your business without a decent plan, would you?
Here are our rules of planning…
1) Don’t write books
It’s not about the length or the format. It’s about content. it makes us mad when we see these sites and books about planning that have clearly been written by people who never got close to a small business in their lives. Your plan should not be more than 20 pages. Distill your thinking down to the key issues and strategies.
2) Write a 1 page summary
One of your most useful parts of your plan is the 1 page summary. It’s your plan on a page as we call it. Your key financial targets, your three most important goals and brief descriptions of how you’ll achieve them.
3) It’s not just your own business
Too many plans are 100% about their own business. Look at your competition – you need to understand their strangeth and why their customers like them
4) Focus on cash
Too many plans ignore cash flow. This is one of the most important elements of your first year. If you get paid 30 days net, remember to plan for that. running out of cash is at best expensive and at worst fatal.
5) Consider the bad as well as the good.
We like to what if scenarios. What if you miss your sales plan by 25% or even 50%. What can you do? What if a sales contract is 2 month late? What if a key team member quits? If you have contingency plans in place you’ll not struggle if and when the bad news happens.
6) Be conservative
No, this is not a political or religious discussion. It’s about not being optimistic. It’s far better to under plan and beat it than be optimistic and start to realize that you’re in trouble after 6-12 months.
7) Take action
You’re going to be running a small business. Winners take action and move quickly. They don’t strategize for months. One of your big advantages is that you’re going to be a small boat fast moving fast, weaving through your competition. Not a lumbering ocean liner like the Titanic that can’t even dodge an iceberg. Write down what you’re going to do and be specific.
8) Numbers come last
Huh? Don’t start your plan with goal to sell a million dollars of stuff. Start with actions you’ll take and explanations of how you’ll take them. then add it all up and see what you’re doing. We like bottom up plans for small businesses.
OK, you’ve got the guidelines. Now let’s show you how to get started with 3 easy steps
1) Know your competition
Spend some time listing them and learning about them. What makes them special in the eyes of their customers?
2) Look at yourself
Write down the three most important things you want to achieve and then explain how you’re going to achieve them and by when.
3) Do the numbers
Look at how much it will cost to do those 3 things and write down your planned sales. This is your first cash plan.
That was not so hard. This is how we work at WDTD. We’ll give you an awesome map that shows you all the small steps you need to take. You go as fast or as slow as you like. Lots of small wins and before you know it…..
Keep these notes because you just started your first business plan. You’re not done yet, but you’re on your way. It’s not hard when you know how. And guess what, you’re suddenly gaining clear understanding of your business and your competitors. That’s one of the major ways to reduce risk and create wealth!
Be successful
Rob & Angelique







Hi, Can you tell me when I need to be writing my plan? I’ve never written one before and am a bit apprehensive if I’m honest. Thx
Hi Amy
Don’t worry, this is an easy one.
Angelique and I believe in a step by step approach to developing a business. It works because it gives you a clear road map and breaks the process into manageable chunks.
Your business plan should be prepared once you have a clear idea of the business itself and your own personal goals.
At the very least it will give you a plan for the first year and clearly show you what you need to achieve and the finances of the business through that period.
the good news is that everything is there for you on the coaching Club when we open it up again.
Rob
Me too. I want to start my own business but have never written a plan. I read a book on it but got bored and a bit lost. Maybe lost then bored? The book had about 30 chapters – sigh! It would be great if you could help. Luke
Hi Luke
The main feedback we get is that people love the bite size step by step approach. We designed it to let you go at your pace and also make it work for your needs.
You could buy lots of books and get some of the information you needed. the challenge is then deciphering it all into a plan that works for you.
I’d recommend, if you haven’t, that you download our free start start up guide. It’s a good place to begin.
Rob
Funny, me too. I have not written a plan either. Not sure where to start. Tried a book from Amazon. Waste of $21.95.
Ed
We have looked at books and they often seem academic or abstract. The key point for us is that you’re starting a new business and the plan needs to be something that is going to help you run your business – not sit on a shelf!
Rob
Very useful articles. Thanks.
Can I make a request?
It would be good to see something about cash flow as I’ve heard others talk about it and am not sure what it is. JD
Thanks for this. Business planning is slowing me a bit. Not really sure where to start.
Great! I used to work in a large company and more managers got into trouble through optimistic plans. One of my colleagues said that you get a few days of glory with an optimistic plan and a year of misery afterwards. Seth
Hi Seth
So true. My experience exactly!
Rob
Rob & Angelique – thanks for the info. Do you have a sample of a 1 page summary?
Caitlin
Thanks for your email – If you join the Coaching Club there’s samples of the 1 pagers and complete plans. Alot more on this topic!
Rob
I bought a book as well and gave up on it. HELP!
Got the download- very nice – thanks for the reply. Luke